Sociological Definition of Degradation Ceremony

Historically, a degradation ceremony is the process by which to lower a persons social status within a group or within society in general, for the purposes of shaming that person for violating norms, rules, or laws, and to inflict punishment by taking away rights and privileges, as well as access to the group or society in some cases. Degradation Ceremonies in History Some of the earliest documented forms of degradation ceremonies are within military history, and this is a practice that still exists today (known within the military as cashiering). When a member of a military unit violates the rules of the branch, he or she may be stripped of rank, perhaps even publicly by the removal of stripes from ones uniform. Doing so results in an immediate demotion in rank or expulsion from the unit. However, degradation ceremonies take many other forms, from the formal and dramatic to the informal and subtle. What unifies them is that they all serve the same purpose: to lower a persons status and limit or revoke their membership in a group, community, or society. Sociologist Harold Garfinkel coined the term (also known as status degradation ceremony)  in the essay Conditions of Successful Degradation Ceremonies, published in  American Journal of Sociology  in 1956. Garfinkel explained that such processes tend to follow moral outrage after a person has committed a violation, or a perceived violation, of norms, rules, or laws. Thus degradation ceremonies can be understood in the context of the sociology of deviance. They mark and punish the deviant, and in the process of doing so, reaffirm the importance and legitimacy of the norms, rules, or laws that were violated (much like other rituals, as discussed by Émile Durkheim). Initiation Ritual On some occasions, degradation ceremonies are  used to initiate people into total institutions like mental hospitals, prisons, or military units. The purpose of a ceremony in this context is to deprive people of their former identities and dignity in order to make them more accepting of external control. The perp walk, wherein a person suspected of committing criminal acts is publicly arrested and led into a police car or station, is a common example of this kind of degradation ceremony. Another common example is the sentencing to jail or prison of an accused criminal in a court of law. In cases like these, arrest and sentencing, the accused or convicted loses their identity as a free citizen and is given a new and lower criminal/deviant identity that deprives them of the social status they previously enjoyed. At the same time, their rights and access to membership of society are limited by their new identity as an accused criminal or a convict. Its important to recognize that degradation ceremonies can also be informal but still quite effective. For example, the act of slut-shaming a girl or woman, whether in person, within her community (like a school), or online produces similar effects to the formal kind. Being labeled a slut by a cohort of peers can lower a girl or womans social status and deny her access to her peer group. This kind of degradation ceremony is the modern-day version of the Puritans forcing people who were thought to have had sex out of marriage to wear AD (for adulterer) on their clothing (the origins of Hawthornes story  The Scarlet Letter). Updated  by Nicki Lisa Cole, Ph.D.

Impact Of Globalization On The Global Age - 1616 Words

Globalization is an ongoing process which involves increasing ease of movement of people, things, information, and places in the global age. Globalization is complex, yet it includes almost â€Å"everyone, everything, and every place, in innumerable ways† (Ritzer, 2011:12). Globalization has connected the world and as a result has connected an interdepended world, where countries are integrated more than ever. Thus, a significant outcome of globalization is the development and use of Multinational companies (MNC’S). MNCs are large corporations that originated in one country and have outsource their production across national borders to host countries. The ‘home country’ which is generally industrialized, wealthy companies move into developing, or ‘host’ countries. Within these host countries, MNCs operate and produce goods at a reduced cost for the producing company by taking advantage of different labour policies as a result, this provides the consumer with a vast amount of more affordable products. The presence of MNC’s are not a new phenomenon and have been around as early at the seventeenth century (Abdulsomad, 2014). While there are three phases of the evolution of MNC’s, the third is the most progressive, and prominent in contemporary society. Thus, the third phase of the â€Å"corporate evolution can be characterized as the phase of rapid liberalization, globalization and the revolution in information communication technology (Abdulsomad, 2014). This phase highlightedShow MoreRelatedImpact Of Globalisation On The Way The Business Operate854 Words   |  4 PagesIn this report I am going to define the meaning of Globalisation and assess the impact of globalisation on the way the business operate. 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The new form of globalization is an interconnected world and global mass culture, often referred to as a global villageRead MoreCompare and Contrast the Current Era of Globalization with the First Age of Globalization (1850s-1920s). What Are the Advantages and Disadvantages of Globalization in Its Current Context?1720 Words   |  7 Pagescurrent era of globalization with the first age of globalization (1850s-1920s). What are the advantages and disadvantages of globalization in its current context? Word count: 1530   Unit Coordinator: Dr Tony Ramsay I am going to contrast the current era of globalization with the first age of globalization in many different aspects, in the mean time analysis the merits and demerits of　globalization in its current context. John and Kenneth (2012, p. 28) find that the concept of globalization means theRead MoreThe Modern Era Of Globalization854 Words   |  4 Pages In the age of Globalization, with a few clicks in a web browser, a custom tailored suit can be delivered straight from Europe for a few hundred dollars. Package up old negatives, ship them to India, and they will be scanned, retouched, enhanced, and delivered via a custom web portal as high resolution images. Access a third site and receive high-end custom cables direct from the factory for pennies on the dollar. On the surface, Globalization has been a boon to the average consumer, but whenRead MoreGlobalization : The World Of Politics And The Human Population1648 Words   |  7 PagesGlobalization influences many aspects of human life, it is a process of change, the process of collaboration and integration among the people and businesses of different nations, it is a process propelled by trade, investment and technology. The process of globalization has great purpose for bring people together and sharing ideas however, it has effects on the environment, culture, the economy, politics and the human population (Globalization 101). Globalization has effected the environment due

Evaluation of Operations Management Free Essays

string(57) " watch on their staff availability to service customers\." A financial institution is selected for the purpose of this review. To maintain its confidentiality this organization will be referred to as RCB Bank. This review is based on personal working experience in RCB Bank and reference to other materials such as internet and books on related subject. We will write a custom essay sample on Evaluation of Operations Management or any similar topic only for you Order Now RCB Bank was established in July 1959 with its first branch located in Kuala Lumpur. RCB Bank was the first American bank to be incorporated as a subordinate company of the worldwide American bank. It started with 17 employees and now has 5,500 staff of which more than 95% are local. It was localized in 1994. Now, this institution serves customers across 7 branches in KL, Selangor, Penang and Johor. RCB Bank offers both consumer and corporate banking services. It offers a range of banking and financial management service including credit card, loans, insurance and investment in consumer business. RCB Bank is a leading player in Malaysia credit card space, holding 20% market share in credit card usage.Corporate banking services offers a broad spectrum of financial services that includes treasury management, transaction services, securities custodianship, foreign exchange, fixed income, sales and trading and corporate finance to corporate clients, governments and financial institutions. RCB Bank is the only foreign bank to be rated AAA by the Rating Agency Malaysia for 8 consecutive years a reflection of its effective operation management. Operation Management is the science and art of ensuring that products and services are created and delivered successfully to internal or external customers.Every organization’s ultimate goal is to maximize profit and improve its return on investment. To achieve this, a proper operation management is necessary. There are five objectives of operation management, namely Quality Speed Flexibility Dependability Cost All this five objectives apply to all type of operations (organization), including RCB Bank. The diagram below shows the bank’s transactional process flow. It will assist to illustrate how the five objectives integrate within the institution’s operation. Quality The first objective discussed is quality.As many competitive organization, RCB Bank also emphasizes on its quality. It aims to always exceed customers’ expectation. For a financial institution quality means doing things right in the first time on processing coupled with knowledgeable and courteous staff. In its effort to ensure quality RCB Bank manages the following activities: †¢Staff training †¢Process documentation †¢Campaigns on quality. Staff training Staffs are given training that befits their station. A sales staff is trained on product knowledge, customer service as well as compliance to both internal and external regulations. This is to ensure that they are able to provide quality service to the customer. The bank tellers and processing clerks are given high-level product knowledge training and more on the processes and compliance. This is to ensure a zero defect processing. Then there are the various levels of managers, all of whom are given the trainings that will enable them to support the organization’s drive towards quality. Process documentation This organization invested in getting ISO accreditation for its processes. This is a proof of the organization’s commitment towards quality.In order to obtained the accreditation the organization is required to document its processes and ensure that the quality aspect of these processes are given due emphasis. Each department in the organization has the relevant processes documented. These processes are designed to ensure error free process, such as inclusion of maker and checker. New processes are added and obsolete ones removed. These documents are updated and reviewed on regular basis to ensure that they are current and remain relevant. Staff are required to read, understand and follow this standard processes.This is to ensure that the quality of the process is maintained throughout the organization. Campaigns on quality On regular basis this organization will launch campaigns to ensure that quality is maintained. Among the popular ones are the ‘Zero defect’ and the ‘WOW’ campaign. As the name suggest, these campaigns are to encourage an error free processing and a beyond expectation customer servicing respectively. Staffs are encouraged to support the campaign and rewards are given to those who excelled in their achievement.The above are just some example of the tools applied by the organization in ensuring quality, hence gaining edge against its competitors. Speed Speed is another important objective for organization to have an edge against it competitors. Customer expect speedy fulfillment of their needs in various aspects of their lives i. e getting a passport or loans application. In this millennium world, it is possible to provide instantaneous service like internet banking and phone banking. Customer could make their banking transactions electronically without having to physically go to the bank.This not only saves the customer precious time and money but provide convenience of banking from their own home. The institution has invested time and money in re-engineering processes to eliminate long and unproductive processes. An example of this is where previously customer is required to sign multiple forms in order to conduct transactions on the various banking products. With re-engineering, the institution has cut through the process and now requires just a single form to affect their banking. This contributes to a speedy service delivery, which benefits the customer. With such implementation, it provides convenience and save cost for the customers. This institution will launch a process improvement program on regular basis. Staff is encouraged to provide feedback and suggestion to improve processes, which they are familiar with. Staff is being trained to re-look into the existing process and to eliminate redundant work without impacting the compliance and regulatory. An example of this is reduction of the numbers of hands off in a process i. e. approving Credit facilities where it used to flow across four departments. After a brainstorming session, this process was reduced from passing through four departments to only two. This new process satisfies customer need for speedy deliver by reducing service turnaround time. Another move by the institution in ensuring speedy service is by keeping close watch on their staff availability to service customers. You read "Evaluation of Operations Management" in category "Papers" Capacity planning is done up to ensure adequate staff is available to meet customer demand in providing service within the turnaround time. Staff is trained to multi-skill so that they can support each other in time of staff shortage.This will ensure that the speed of service delivery is not affected. (Appendix I). Flexibility Flexibility simply means the ability to adapt quickly and effective to changing requirements. This changing requirement can either be a change in the customers’ need for a product or service or a change in volume of demand. Although RCB Bank has limited branches in Malaysia compare to other banks, it still attracts wide range of customers from parts of the country where it has no branch represented. This is made possible through partnering with other non-financial institutions and designing innovative products.An example of this flexibility is the partnering with a well-known mobile company to provide fund transfer services to their customers. Funding of the funds transfer is made through mobile company who will then relay the instruction to RCB Bank to affect the fund transfer. This provides the convenience and flexibility to customer who may not even be a client of RCB Bank. In terms of services, multiple choices are available to serve customer conveniently. Customer may do phone banking or internet banking.In addition, for the corporate client the bank also provides collection services, where the bank partnered with courier companies to service the customer needs such as collecting checks and other financial transaction request from their doorstep. With all these services being offered, customers can avoid the hassle of jam or looking for parking as they do not need to go to the bank and do their banking transactions. In addition, there is also the standing instruction service, which the customer can subscribe to, and the bank will handle the rest of the work on a timely hassle free manner.Flexibility to volume or demand Another example is in their ability to rise to the increase in demand during the festive season. During this time e. g. Chinese New Year the bank may expect a higher volume of customer in the bank, mostly with the needs for new notes. The bank has made it convenient for the customers by dispensing new notes via the Automated Teller Machine (ATM). This will speed up the service as well as reduce the bank operating cost as the process of exchanging of new notes is now transferred from human to machine. DependabilityDependability is another objective of operation management. In a financial institution, it is important that both its system and human resource to be highly dependable. RCB Bank has a responsibility of meeting its customers’ expectation and deliver as promised. System Dependability System dependability is fulfilled through various means. As a bank, it is expected that the Automated Teller Machine (ATM) and internet banking is available as promised i. e. 24 hours a day. In ensuring this, the bank has placed its IT support personnel to be on stand-by round the clock.In the event of breakdown of any of this channel, the supports will instant work on recovering the system. All system downtime are closely monitored and contingency plan evoke in the event recovery is not possible within the expected time frame. Understanding the importance of system dependability, RCB Bank undertakes a system recovery exercise semi annually. Through this exercise the bank is able to gauge its system recovery time. This exercise includes all system, even the mainframe. Human Resource DependabilityIt is the bank’s responsibility to ensure that it can function even when it has human resource crisis such as during pandemic of any kind, strike or any form of emergency like ‘September 11’. In ensuring that service is not disrupted under such circumstances the bank has come out with Continuity of Business Plan. This plan is being tested semi annually, simulating a condition of such crisis. Staff is trained to be multi-skilled in order to ensure dependability. Security of deposits Security of deposits is another form of dependability expected of a financial institution.The bank is responsible to ensure that customer funds are safe at all time. Security measures are being taken to ensure that physical cash are safe by employment of security guards, close circuit camera and vault. The bank also invested in system security to prevent hackings into customer data and funds. The Bank is also mandated to take up insurance for customers’ deposit via Malaysian Deposit Insurance Corporation (PIDM) as protection in the event the bank goes bankrupt. COST Last but not least amongst the objective of operation management is cost.Cost refers to cost of operation which includes both capital costs and annual operating costs (fixed cost and variable cost). In order to remain competitive and profitable, an organization needs to keep their cost as low as is compatible with the levels of quality, speed, dependability and flexibility as demanded by their customers. There are many ways cost can be contained. An error free operation not only projects quality but also help maintain cost low as no costly rework needs to be done. No personnel required to pacify irate customers. RCB Bank aims for zero-defect processing in its operation.It also embarks on process re-engineering to reduce the processing time, eliminates redundancy and reduces usage of stationeries, RCB Bank also invested in automation. Though this adds to fixed cost it helps reduces annual operating cost. An example of this is internet banking. With internet banking, RCB Bank managed to reduce cost through reduction of manpower. With reduction of manpower, rentals are reduced, as less workspace is required. As internet banking also means error free processing it also contribute to cost reduction and quality. ConclusionIn summary, it can be seen that RCB Bank has successfully applied the five objectives of operation management in meeting its business goal, namely in maintain good return on investment (ROI). RCB Bank needs to continue its effort in producing more innovative product and services. This is because the competition is great and before long its winning ways will be copied. In order to continue being a market leader and having an edge over its competitors, it will need to continue delivering new products and services that exceeds customers’ expectation and keep them satisfied. How to cite Evaluation of Operations Management, Papers

Spin, Science and Climate Change

Introduction Proponents of climate change argue scientifically that the cause of global warming is the accumulation of green house gases and water vapor in the atmosphere over a period. On contrary, opponents view global warming as scientific assumption and fraudulent which does not obey the physical laws of nature.Advertising We will write a custom report sample on Spin, Science and Climate Change specifically for you for only $16.05 $11/page Learn More The controversy has lead to conclusion that â€Å"action on climate is justified, not because the science is certain, but precisely because it is not† (The Economist Para. 1). This conclusion questions the validity of the scientific evidence and recommendations used by politicians to achieve their desired ends. Climate Change The United States senators and industrial groups discussed on legislations to regulate carbon-dioxide emissions based on the scientific recommendations from Intergovernmental Panel on Climate Change (IPCC). The implementation of the legislation is still to face some drawbacks such as unwillingness of the politicians as demonstrated during Copenhagen summit, economic recession, and credibility of climatologists (The Economist Para. 2). These drawbacks enhance the doubts and give an upper hand to the skeptics of global warming to reject scientific recommendations. Although the United States government took seriously the problem of climate change at first instance by establishing the Intergovernmental Panel on Climate Change, their recommendations attracted opposing views. While some politicians felt that the problem of climate change have been overstated others felt it was understated. These opposing views have increased doubts on the certainty and reality of the global warming since politicians and journalists seem to be simplifying and exaggerating the problem of climate change. The economic recession and the uncertainties of the scientific report has p rovided basis for unwilling politicians and economists not spent money in combating climate change (The Economist Para. 3-5). The controversy pose a great challenge to the scientists since their results and recommendations are misinterpreted hence it is a daunting task for them to regain their credibility.Advertising Looking for report on ecology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The IPCC report illustrated uncertainties in their predictions by giving a very wide range of temperature increase. Due to the demands for certainty by the politicians and voters, varied scientific results are subjected to many interpretations to suite their interests. For instance, exaggeration of the global warming effects may provide temporary measures to combat it, although it is wrong and dangerous approach of influencing people to support unknowingly (The Economist Para. 6). Exaggeration of the climate change effect and occurrence scare people in favor of certain political views rather than concrete scientific evidence. Skeptics argue that the uncertainties and inconsistencies of the IPCC report exaggerate the gravity of the climate change because the results were very subjective and had many mistakes. Moreover, allegations of the unwillingness to share data by the scientists before Copenhagen climate summit raised more concern and criticism about the certainty of the results and the criteria of determining the extent of climate changes. There is a perception that the Intergovernmental Panel on Climate Change is a political tool used by the government hence it has lost credibility and public confidence (The Economist Para. 7). Loss of credibility on the part of scientists is a deadly blow to the world of science. Conclusion The uncertainties and inconsistencies of the scientific results coupled with the varied political and economic interests led to the manipulation and misinterpretation of scientific recommendations. The m isinterpretation of the scientific results has raised questions over credibility of scientific procedures that seem unreliable in defining strategies of solving climate change. Works Cited The Economist. â€Å"Climate Science: Spin, Science and Climate Change.† The Economist  Newspaper Limited, 18 Mar. 2010. Web. https://www.economist.com/leaders/2010/03/18/spin-science-and-climate-change This report on Spin, Science and Climate Change was written and submitted by user Charlie Ball to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ethics for Professional As Accountant essays

Ethics for Professional As Accountant essays Ethics for professional as accountant As our society is increasing complex, the ambiguity of situation in business transaction is increased. Thus, it is more and more important for accountant to concern ethics issue and to follow the accounting framework. Not like the color of your eyes, ethics is not inherited from parents. It is acquired by learning after born.  ¡Ã‚ °Ethical reasoning, is not a matter of applying the appropriate algorithm to a situation and mechanically calculating the correct moral result. Ethical reasoning is more subtle, less precise, often more difficult. ¡ (Damian Consider something ethically requires one to value the decision beyond his self-interest alone in reaching the decision. Also ethical judgment is universalized, it should be objective and without any biases or preferences. Besides, ethics is practical for action-guide. We can evaluate the people ¡Ã‚ ¯s behavior by prescriptive guidance. That means we can predict the consequence of people by referring the proper ethics code. The ethics issue has tight connection with the professional as the accountant. Accountants collect and process the financial information to assist the decision making of public. This financial information has a wide range of users, like banks, investors, potential investors, employees, suppliers, creditors, customers, analysts, media and government bodies. Their decision making will be influenced by the financial information generated by accountant. True and fair is the principle of financial report. Thus faith to the figure is the basic as the accountant. Ethical challenges for accountant take several forms and raise diff...

How Does ACT Essay Length Affect Your Score

How Does ACT Essay Length Affect Your Score SAT / ACT Prep Online Guides and Tips There's not a whole lot of information out there on how essay length affects ACT Writing scoring. Are longer essays better? But the essay scoring rubric doesn't say anything about essay length, so maybe it doesn't matter? Fear not - your questions will be answered in this article. feature image credit:48 What's That? How Long? Sit On, It., Lindt Big Egg Hunt Covent Garden 26-3-2013 by Martin Pettitt, used under CC BY 2.0/Cropped and resized from original. Why Does Essay Length Matter? Short answer: essay length is highly correlated with essay score. The more you write, the better you’ll do on the essay. There's a fairly famous 2005 New York Times article by Michael Winerip about the then-director of MIT's undergraduate writing program, Les Perelman. When he compared the lengths and scores of the 54 sample essays the CollegeBoard had released, he found that he could predict essay score based on essay length 90% of the time. Short essays (around 100 words) received a 1 out of 6, while the longest essays (around 400 words) received a 6 out of 6. I searched online to see if anyone had done comparable research on the ACT essay, but did not turn up anything, so I did a quick analysis of the word counts for the sample ACT essays. All the essays were written in response to the same prompt, and all received the same score across the 4 ACT Writing scoring domains (for more on this, read my article on the ACT essay grading rubric). Bonus graph practice for ACT Reading. You're welcome! As you can see in the graph above, the more words you write in your essay, the better you'll do. In fact, essays with a score of 5 or 6 in all domains had nearly twice as many words (and so were twice as long) as the essay scoring a 2 in all domains. On the other hand, it’s important to note that writing a long essay does not automatically lead to a higher score. Looking at the graph above, it might be tempting to think "hey, I guess I can just fill up my paper with an essay about dinosaurs, and as long as I write at least 400 words I'm guaranteed a 4 or higher! Time to write my magnum opus about the new discovery that apatosaurs and brontosaurs are in fact different species." Brontosaurus by philosophygeek, used under CC BY-SA 2.0/Cropped from original. That's right. Brontosaurus is back, babies! Unfortunately for all of you dinosaur fans out there, it's not that simple. While there is a strong correlation between essay length and essay score, the correlation is most likely caused by a third factor: essay content. Longer essays tend to score higher because it indicates the student has done a deeper analysis of the topic and been more thoughtful.Essay graders aren't just going to look at your 4-page essay on comparative dinosaur anatomy and go "That sure looks like the length of a high-scoring essay. 6s all around!" The graph above shows this correlation while also highlighting another interesting trend: a 6-scoring essay can very well be shorter than a 5-scoring essay. The most likely reason for this? The 6-scoring essay on the ACT site uses more advanced vocabulary, which means the writer required fewer words to say the same amount of information. So How Long Should Your Essay Be? There are multiple factors that determine how long your essay ends up being, only some of which will lead to a higher score. Below, I've listed the four key factors that determine essay length. 1. Vocabulary. The more advanced vocabulary you use, the fewer words you'll need to get your point across, which might result in a shorter essay. This difference can be seen on the word count graph above: the 5-scoring essay is longer than the 6-scoring essay. 2. Handwriting size. Students with smaller handwriting may be able to get in more words per pages, which means that their essays end up being fewer pages. This doesn't necessarily mean students with larger handwriting have an advantage, however; in fact, students with larger handwriting tend to run into the issue of filling up all the available pages and failing saying everything they needed or wanted to say. 3. Your writing and thinking speed. If you take longer than 8-10 minutes to plan out your essay, you might end up writing a shorter essay, simply because you don't have as much time to write. That doesn't necessarily mean that you'll do worse on the essay - an organized essay with well-explained examples will score better than a disorganized one without any support - but it does mean that you might end up with less time to write out your ideas. 4. Writing vs. planning time. You'll need to figure out what proportion of planning to writing time works best for you through practice. Over the years, I've realized that I can write fairly quickly, which means that it's okay if I take a little more time to plan out my essay - I'll still be able to write everything I need to. On the other hand, if you find that you're a slow writer, you might not be able to write enough unless you get faster at planning your essay. Assuming you can hand-write about 150 words per page, you should aim for at least two pages to get an ACT writing score of 3 (or above) in the Ideas Analysis, Development Support, and Organization domains. To get a 5 or a 6, you’ll probably need to write at least three pages. What’s Next? How can you write so much in so short an amount of time? Follow along, step by step, as I write a top-scoring ACT essay. Curious as to what â€Å"domain† scores are and how you can score a 2 in one domain and still get a perfect 12 on your essay? Take a look at this article on the ACT essay scoring rubric for analysis and strategies. Took the old ACT and not sure if your essay preparations need to be revamped? Read up on the new enhanced ACT Writing Test! Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial:

Marketing Plan Essay Example | Topics and Well Written Essays - 1000 words - 4

Marketing Plan - Essay Example The marketing efforts will comprise design contest entries, participating in trade shows and advertising in lifestyle magazines and industry (Pride, 2011). Product Strategy – business will be its own label which it puts on its grooming services. We will also market our partners services. We will provide loving and attending service to all pets being brought into our stores for grooming, training, or medical care. We will also steer away from the "warehouse" perspective and work to make our stores brighter and more attractive (Pride, 2011). Price Strategy: we will aggressively market our prices to be cheaper than independent pet shop tattlers and to compete against other well known boxes retailers and stores. Sales will be competitive, and we will have a supply discount card which provides more savings to the customers. We will also compare our competitors’ prices and ensure that our prices are either lower or the same price with better services. Regular customers may be offered special price tags as well as the customers who have docile and tolerable pets (Pride, 2011). Distribution (Place) Strategy: Stores will be well stocked with fresh - raw materials, and also products that provide animals with specific dietary needs (weight control, skin allergies, sensitive stomachs, urinary health, etc.) as well as natural, grain free products. Safe transport services will be provided in case of door to door pet collection and delivery (Pride, 2011). Promotion Strategy: Internet marketing, radio advertisements, television advertisements, word of mouth, public relations (through animal foster and animal shelters groups). In subsequent years, the business will expand its marketing endeavors to include individual consumers reachable through lifestyle magazine advertisement and through cable televisions, sponsoring pet competitions and shows and