Stonyfield Case Study

Stonyfield Case Study PowerPoint Script display of Team Diversity Members AMBA Team heavyset of Stonyfield originate Case Study I. What factors should StonyField raise review ahead going international? Reasons to expand in international grocery stores increase profits in international markets working out and diversification of customer base unused business opportunities and investments Major Factors to consider before going International Minimizing Production cost Researching the labor laws of the specific country running(a) with topical anesthetic anaesthetic vendors and suppliers directly Dealing with grim trade barriers Utilizing subsidies from local governments Resources access to cut-rate resources and raw materials Economies of Scale Strategies to reducing achievement costs Knowing of the geographic spot for the international working out Understanding the markets- acute consumers wants and needs Knowing the contrasted countries economical and poli tical systems Economies of Scope The variety of products and service the lodge wants to offers (Daft, 2010) Determining the geographic regions of expansion Knowing the markets size II. What are the major(ip) ways for Stonyfield to compact their operations world(prenominal)? Form Strategic Alliances with local partners substantiating Exporter Creating strategic alliances with separate firms to increase market share ( Horngren, Sundem and Stratton, 2002) Contract with local vendors and suppliers to behave resources Direct Exporting Methods Establishing a domestic-based trade department Creating overseas sales branches or subsidiaries Utilizing export sales representative victimisation foreign based distributors and agents Licensing Stonyfield could consider exchange its rights to other companies to use as mark names in the foreign markets common Ventures and Consortia Establishing a separate entity with two or more active firms in the pains as sponsors Stonyfiel d farm leave alone improvement from sharing development and performance cost, and flick new markets Combined noesis of local markets, shared strengths in engine room and distribution channels leave alone fake them salable III. Recommendations for StonyField Farm on how they should restructure to take their operations global?Slide 1 Stonyfield in the Multinational stage and the re-structured company Start by exporting products via strategic alliances with local partners for a test period. value the market demand and profit forecasts brace a decision on amaze headway expansion. Expanding to the Multinational stage with abroad farms & gross sales Teams Stonyfield establishes farms and sales teams in their waiter countries This result reduce delivery time and cost. It ordain likewise ensure fresh products and eco-friendly message.Operations & system department in head slur oversees all location specific teams underlying farm production would be globally sta ndardized for quality control Overseas teams would have autonomy over marketing, advancement/labeling, shipping, and special flavors for local tastes. It allow make them more adaptable. pic Slide 2 organise of the local teams, outsourcing local roles and use of technology Managers have full autonomy in pursuing local opportunities, and maintain mature supply chain relationships. HR, marketing and sales and other staff can be hired locally or outsourced to local companies. Local staffs knowledge of the host country culture and nuances will be useful in soul the market. Technology for the new global organizational structure parcel technology will allow flow of information betwixt overseas and field offices. Allows for flow of ideas, information, and troubleshooting. Software tracking system will also allow tracking of supplies and products. IV. How can Stonyfield Farm mange to maintain their eco-friendly operations internationally?seek current operating functions and al l possible factors Stonyfield should conduct research on country and dairy production industries in both(prenominal) UK and France Should do research nearly the market, competitors and other eco friendly competitions environmental shock of Stonyfield products and host country regulations Become familiar with applicable environmental regulations They learn about the impact of this environmental standards and regulations It will be good for Stonyfield to review the international established regulations and rescript its operating standards Recycling and waste guidance is another classic regulation that should be taken seriously. Minimizing eco-friendly production costs in host countries Production costs will be expensive as transitioning into foreign markets is challenging Operations need to be restructured to revolve around on sustaining manufacturing and design Stonyfields main objective is to consume minimum amounts of resources and energy using recycled materials Clear production and price strategy It is necessary for Stonyfield to take a defined production and pricing strategy They need to continually make production more efficient, work to lessen waste and resource usage Consumer contempt of eco-friendly products and their concerns Recent studies indicate that 93 part of consumers say they actively participate in eco-friendly events and 37 percent of those individuals are have-to doe with about the environment (Borin, Cerf, & Krishnan, 2011). The a maturement demand or eco-friendly products (Borin, Cerf, & Krishnan, 2011) Marketing eco-friendly products more companies are creating their own labels in their sudor to differentiate themselves in the market behind Stonyfields marketing plan should focus on packaging and labeling with eco friendly logos, do sure all messages are clear and informative. They should also refer to packaging regulations and blue jet marketing tools Importance of labeling in eco-friendly products L abeling is important because it informs the customers about the quality of the products and its shows value (Menzel, Smagin, & David, 2010). When labeling the package, Stonyfield should consider to focus on informing the consumer about the consumer about the product. References AMBA 610 Course Pack Daft, R L. , (2010). Organization theory and design (10th ed. ), 211-216, Mason, OH Thomson South-Western. Borin, N. , Cerf, D. C. , & Krishnan, R. (2011). Consumer personal effects of environmental impact in product labeling. Journal of Consumer Marketing , 28 (1), 78-86. Horngren, C. T, Sundem, G. L. & Stratton, W. O (2002). Introduction to management accounting (12th ed. ), 227-235.Upper commove River, NJ Prentice Hall. Grimm, M. (2005, November 28). Progressive business, Brandweek, 46 (43), 26. Retrieved December 17, 2010 from http//ezproxy. umuc. edu/login? url=http//search. ebscohost. com/login. aspx? direct= true up&db=bth&AN=20445636&login. asp&site=ehost-live& stretch=site Gur too, A. , & Antony, S. (2007). Environmental regulations Indirect and causeless consequences on economy and business. Management of Environmental Quality An International Jornal , 18 (6), 626-637. Menzel, V. , Smagin, J. , & David, F. (2010). give the sack companies profit from greener manufacturing? Measuring Business morality , 14 (2), 22-31.